Essie Serial Shopper cover

Essie Serial Shopper

Essie Serial Shopper coverHonestly, I didn’t even realize I had this polish. I don’t know how long I’ve had it or where it came from but I think that’s appropriate considering the name as I am definitely a serial shopper. Which is, most likely, how this polish landed in my stash!

Serial Shopper is from Essie’s Summer 2014 Too Taboo Neon Collection and falls on the more subtle side of neon. Serial Shopper is a bright pink leaning almost coral orange but it’s more pastel and less loud; it’s almost soft. I know that sounds crazy but trust me. It is possible. And Essie achieved it with Serial Shopper.

The formula isn’t bad but it’s not fabulous, either. The first coat scared me as it was super sheer and streaky. But after the third coat everything was even and opaque.

I’m glad I rediscovered this polish as it turned out to be really great. Serial Shopper is a great winding down the summer color.

The Too Taboo collection is still available online at Ulta. Serial Shopper is also available from Amazon.

Make sure to check out the swatches under the jump. For other polishes from the Too Taboo collection check out the related posts.


Essie Serial Shopper Essie Serial Shopper swatch Essie Serial Shopper label

7 thoughts on “Essie Serial Shopper

  1. Emily Diamond July 28, 2014 at 12:37 pm

    I was wondering how this compared to Essie’s Tart Deco. They seem very similar to me.

    • Alli July 28, 2014 at 5:10 pm

      Tart Deco is a bit more pink but they are very similar.

  2. thebubblybrunette July 28, 2014 at 3:51 pm

    Love this shade!

    • Alli July 28, 2014 at 5:11 pm

      Me too!

  3. Cindi July 28, 2014 at 6:51 pm

    That looks great on you. It does look soft and feminine. What a pretty color for summer.

  4. Katie July 29, 2014 at 9:44 pm

    Mystery solved: This was part of our TD order. XO.

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