Pure Ice Not Now

Pure Ice Not Now BottleMy adventures with Pure Ice continue!

After not using any Pure Ice polishes for quite a long time I was quite impressed with All Night Long. So my expectations for Not Now were high.

Not Now is a dark frosted emerald green. It’s a fabulous color for fall and one that will translate nicely into the holiday season. Though, I was kind of sad that the slight duo chrome I saw in the bottle didn’t translate to the nail at all.

The formula was a tad on the thin side, but that’s to be expected with polishes that have a frosted or metallic finish. I used three coats in my swatches.

I’ve worn this polish a couple times now and used it once as a base under deborah lippmann Shake Your Money Maker (I tweeted a really bad quality picture of that mani). This isn’t a color I’d normally reach for but I ended up liking it quite a bit. I also found it wears well.

Pure Ice polishes are only available at Wal-Mart and retail for $1.99.

There are many, many swatches below the jump!


The product(s) used in this post were provided to TDV for review. For more information check out our disclosure policy.


Pure Ice Not Now Pure Ice Not Now 2 Pure Ice Not Now MACRO Pure Ice Not Now label Pure Ice Not Now swatch


  1. Hey Alli, I love the Pure Ice color palette, but I’ve had trouble getting their polishes to play nice with base and top coats. I usually use OPI Natural Nail Strengthener base coat and Seche Vite top coat, but I’ve had terrible trouble with both (lots of smearing – polish looks like it’s melting). What do you recommend?

    1. Hmm, I haven’t had any problems. Sometimes Seche Vite doesn’t play nice with polishes that are 3 (or more) free.

      I used Amour Sticky Base and Sally Hansen Dries Instantly top coat (review of that coming the end of the week!). They worked perfectly.

What do you think?