JulieG Sound the Alarm (+ a comparison to Essie Hip-anema)

JulieG Sound the AlarmSometimes, particularly after I wear alot of crazy nail polish, I start to crave a good old fashion red manicure. Red manicures are clean and chic. Plus, red compliments almost any outfit.

Sound the Alarm is part of the new polishes added to the JulieG line in 2013. When I saw Sound the Alarm in the JulieG display at Rite Aid I knew it’d made a perfect summer red polish.

Sound the Alarm is a bright red creme with significant pink undertones. It’s bright but not neon, though definitely eye catching!

The formula is fabulous. I used just 2 coats in my swatches.

As I was wearing Sound the Alarm I realized it reminded me of a new release from Essie, Hip-anema. As it turns out they are not dupes but they are VERY close. Hip-anema is just a bit warmer than Sound the Alarm. There is a comparison swatch below the jump along with additional swatches of Sound the Alarm.



JulieG Sound the Alarm 3 JulieG Sound the Alarm 2 JulieG Sound the Alarm MACRO JulieG Sound the Alarm MACRO 2 JulieG Sound the Alarm vs Essie Hip-anema JulieG Sound the Alarm vs Essie Hip-anema 2



  1. They are very close in shade but far apart in cost – I have liked the couple of Julie G’s I was able to find and purchase so I would go for that one due to it’s cheaper – but my stash is so over-loaded with orange/reds, warm orange pink/reds and on I really don’t need more – I keep reaching for my all time favs in warm red/orange ranges and tend not to deviate much so new incomings in those ranges don’t get my if any play time.

What do you think?