Sound the Alarm is a bright red creme with significant pink undertones. It’s bright but not neon, though definitely eye catching!
The formula is fabulous. I used just 2 coats in my swatches.
As I was wearing Sound the Alarm I realized it reminded me of a new release from Essie, Hip-anema. As it turns out they are not dupes but they are VERY close. Hip-anema is just a bit warmer than Sound the Alarm. There is a comparison swatch below the jump along with additional swatches of Sound the Alarm.