essie Hip-Anema

essie Hip-Anema

essie Hip-AnemaEssie’s trying to be clever, y’all! For Spring 2013 Essie released a collection called Madison Ave-hue. It’s a collection of 6 polishes inspired by shopping districts around the world.

Hip-Anema draws inspiration from Ipanema, a part of Rio de Janeiro that is known for its beaches and high end restaurants and shopping. Although it might be best known in the US from the song Girl from Ipanema. Regardless, I’d expect a color like Impala Agua Fresca not what Essie has given us with Hip-Anema.  Luckily I got over the inspiration disconnect pretty quickly once I got this polish was on  my nails because it’s gorgeous!

Hip-Anema is a bright orange leaning poppy red creme. It’s perfect for spring and summer. And the formula is fantastic. It’s thin but very opaque. I used just two coats in my swatches.

I’m looking forward to trying other polishes from this collection and I must admit, I’m happy to see Essie taking inspiration from places around the world. OPI always wins me over with their country themed collections. Essie could do the same thing!

As always, there are more swatches below the jump!



essie Hip-Anema 2 essie Hip-Anema MACRO essie Hip-Anema MACRO 2


21 thoughts on “essie Hip-Anema

  1. Lacky Corner March 5, 2013 at 4:41 am

    Amazing color!

    • Alli March 5, 2013 at 11:07 am

      Isn’t it, though? I just love it!

  2. Rashanta March 17, 2013 at 7:37 am

    I just bought this one yesterday. Excited to try it!

    • Katie March 17, 2013 at 12:22 pm

      I want this one too 🙂

    • Alli March 17, 2013 at 1:49 pm

      Yay! I bet you’ll like it 🙂

  3. Joni March 17, 2013 at 1:38 pm

    I have to say, this is the only Spring 2013 polish I haven’t bought. I like reds and I like oranges but orangey reds don’t do a thing for me.

    • Alli March 17, 2013 at 1:48 pm

      Really? It’s not for everyone but I just love these kinds of colors.

  4. Sparkle April 20, 2013 at 5:23 pm

    How does this compare with essie fifth avenue?

  5. Katie May 25, 2013 at 9:50 pm

    Wearing this on my toes! Love it.

What do you think?