I finally spotted the NYC limited edition Color That Never Sleeps display at Rite Aid. NYC claims that this polish lasts up to 7 days and makes nails up to 40% longer and 50% stronger in just 5 days. None of the colors looked to be unique enough not to be a dupe of something I already own, but with such bold claims I obviously had to give the line a shot. I finally decided on I Heart NY. The name is cute and I can’t seem to get enough tomato/cherry red polishes.
I <3 NY is somewhere between a cherry red and tomato red creme. The formula is wonderful. It has a bit of a jelly feel to it, but I only needed two coats for opaque coverage.
As far as NYC’s claim that this polish lasts for 7 days….just no. I had a significant chip on the second day of wear. I haven’t worn this polish enough to be able to comment on the other claims.
The bottle and brush are the same as the In A New York Minute polish line. The only difference is the top. This line has a wide, short cap. While it looks nice, it isn’t the best for holding while applying the polish.
Despite not being unique, I do really like this polish. It’s hard to find a polish that applies so beautifully in just two coats and the jelly feel of the formula makes it great for Spring/Summer.
Rite Aid is the only place I have seen this display. The polishes retails for $2.49.